Sacred Grounds Newsletter
Issue 1: Adjusting the Grinder
Written by Nadime Alamaddine (instagram: @dee_alam): Sacred Grounds Key Account Manager
As a key account manager for Sacred Grounds, my role is mostly on the road doing coffee training, so I would like to think I know the difference
between an amazing coffee versus a terrible one. I believe the main reason why coffee can taste bad, i.e. bitter or sour is in fact due to the lack
of importance given to adjusting the grinder on a regular basis. My biggest pet hate is when I hear this, “Once the grinder is set you never
adjust it”. This is a common idea that is often said in the coffee world. This is definitely not the case. I see hundreds of coffees poured every
week, hell, I pour hundreds myself over the week as well as weekends but all the fancy rosetta’s, ferns, love hearts and well textured milks won’t
mean anything if the espresso shot tastes dreadful and by dreadful this typically means sour or bitter.
How good was Australia Day? As it’s the week of everything Aussie, let’s take a look at the history of coffee in Australia – the good, the bad and the so-so! When it comes to Australia versus the coffee world, we’re really just getting started; it’s quite exciting!
We love visiting our partner cafes and getting a feel for what drives them. Recently our National Account Manager, Paul Albano hit the road (or, rather the sky) and dropped into one of our partner cafes, Nature’s Harvest, all the way in Cottesloe, Western Australia.
It’s origin time and to make things a tad exciting, I’ve concocted a fun little quiz to test your coffee knowledge. No cheating now! And to be straight up honest, there are no prizes for getting all the questions right, just the pride of being a well-educated coffee connoisseur. Are you ready to rumble?
Happy 2016! Now everyone is talking about New Year’s resolutions and all that jazz, what their dreams/goals are for this mighty new year! One of them may be a detoxing your poor old body after all the sugar, alcohol and all eaten over the Christmas period. But does it mean giving up your beloved coffee? Not at all!