Sacred Grounds Newsletter Issue 2: The Perfect Shot Written by Nadime Alamaddine (instagram: @dee_alam): Sacred Grounds Key Account Manager There are many descriptions of a ‘perfect’ shot, but a wise man once told me, “The perfect shot can be described in one word – ‘balance’”. He also went on to say, “If you are brave enough to […]
Sacred Grounds Newsletter Issue 1: Adjusting the Grinder Written by Nadime Alamaddine (instagram: @dee_alam): Sacred Grounds Key Account Manager As a key account manager for Sacred Grounds, my role is mostly on the road doing coffee training, so I would like to think I know the difference between an amazing coffee versus a terrible one. I believe the main reason why coffee can taste bad, i.e. bitter or sour is in fact due to the lack of importance given to adjusting the grinder on a regular basis. My biggest pet hate is when I hear this, “Once the grinder is set you never adjust it”. This is a common idea that is often said in the coffee world. This is definitely not the case. I see hundreds of coffees poured every week, hell, I pour hundreds myself over the week as well as weekends but all the fancy rosetta’s, ferns, love hearts and well textured milks won’t mean anything if the espresso shot tastes dreadful and by dreadful this typically means sour or bitter.